Abstract: Configurations for electronic commerce are disclosed. In some embodiments, data related to the distribution of advertising content to consumers via at least one media outlet can be acquired and stored. The content can include a message response facilitator useable by a text based message system (TBMS) to provide a selectable link to facilitate a reply path. The selectable link allows a consumer ad-hoc access to a transaction account when the consumer responds to an impression created by the advertising content. The link, when activated, can place the CID in communication with a payment gateway where the communication can include a request for information related to the transaction account, a reply to the request, and a status message from a transaction account authorization entity.