Abstract: A dispensing package is provided for delivery of liquids such as antiperspirants. The package has a fitment mounted upon a container holding liquid product. Within the fitment is a socket cradling an oval roller. At either ends of the socket are a pair of arms which communicate with the ends of the oval through a movement means permitting the oval to travel vertically within the socket. A spring with one or more upward protruding spuds is thrust from below through a floor base aperture and presses against the oval roller. Normally the spring pushes the spud through the aperture to seal the container. When the roller is pressed against a treating surface, e.g. skin, the roller pushes downward upon the spud thereby opening the floor base aperture permitting product to exit the container and be spread by the roller onto treatment surfaces.

Abstract: A corrugated blank for being folded into a product shipping case and converted subsequently into a product display case is disclosed, the blank including in an appropriate location a pair of flaps which can be folded relative to and independently of certain panels of the blank into a position for shielding from the cutting edge of a blade the product contents of the case when the case is to be subsequently severed diagonally for purposes of removing the upper portion and displaying the contents without the need for their removal from the case.