Abstract: A key holder apparatus is provided with a battery powered light source. When shaken, a flashing light is emitted for a preset time interval. This enables a user to readily find her keys when they are within a cluttered purse. The light source is in a housing in the form of a dice with six transparent sides to enhance the chances of light being seen in a crowded purse. The light source is preferably one or more light emitting diodes for low power and compactness considerations. A vibration switch in the circuit is not actuated by minor movement such as caused by usual purse motion to the device or when swinging in an automobile ignition.