Patents by Inventor Susan Carleton Athey

Susan Carleton Athey has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Tool for analysis of advertising auctions
    Patent number: 8650084
    Abstract: A tool for off-line experimentation with auction parameters for auctions for an ad space. The tool computes, using historical bid information, values per click to advertisers competing for the ad space. The tool applies a homotopy algorithm, using these values, to predict equilibrium bids based on the values to the advertisers. In computing the equilibrium bids, the bid of each advertiser is assumed to stay fixed over multiple auction cycles, but each advertiser is assumed to face uncertainty about quality scores used by the advertising platform in selecting bids and the rank of their bid with respect to others. The quality scores also are assumed to vary between auctions.
    Type: Grant
    Filed: June 18, 2010
    Date of Patent: February 11, 2014
    Assignee: Microsoft Corporation
    Inventors: Susan Carleton Athey, Anton Schwaighofer, Denis Nekipelov
  • TOOL FOR ANALYSIS OF ADVERTISING AUCTIONS
    Publication number: 20110313851
    Abstract: A tool for off-line experimentation with auction parameters for auctions for an ad space. The tool computes, using historical bid information, values per click to advertisers competing for the ad space. The tool applies a homotopy algorithm, using these values, to predict equilibrium bids based on the values to the advertisers. In computing the equilibrium bids, the bid of each advertiser is assumed to stay fixed over multiple auction cycles, but each advertiser is assumed to face uncertainty about quality scores used by the advertising platform in selecting bids and the rank of their bid with respect to others. The quality scores also are assumed to vary between auctions.
    Type: Application
    Filed: June 18, 2010
    Publication date: December 22, 2011
    Applicant: Microsoft Corporation
    Inventors: Susan Carleton Athey, Anton Schwaighofer, Denis Nekipelov