Abstract: A carrying case having first and second sides and sheets of hook and loop fastener material (Velcro) extending along each of the first and second sides. A business article (e.g. a writing pad) having a piece of hook and loop fastener material is detachably connected to the sheet of hook and loop fastener material at one side of the carrying case. A man's or woman's purse having pieces of hook and loop fastener material on the exterior sides thereof is detachably connected to the sheet of hook and loop material at the second side of the carrying case. The purse also has hook and loop fastener material extending along the interior sides. A plurality of personal and business modules (e.g. a key case, eye glasses, business card holder, etc.) having pieces of hook and loop fastener material are selectively organized and detachably connected to the hook and hoop fastener material at the interior sides of the purse so as to be readily visible and accessible to the user.