Abstract: A business planning solution for sales force effectiveness in promoting products in a target market is provided. The planning solution analyzes sales and market data to identify target market segments that are likely to respond to sales force activity. Business resources can then be allocated to optimize sales force activity. Detailed sales call plans can be generated. The business planning solution may be implemented as a computer software application on conventional stand alone or networked computer arrangements. For pharmaceutical industry applications, the software application is configured to process pharmaceutical market research data.