Abstract: Methods, apparatus, systems and computer program products are presented for providing episodic secondary content to a mobile device. The present aspects provide for: receiving at least one of the plurality of episodic secondary content items an episodic secondary content set and an episodic manifest, the episodic manifest including indexes coupling at least two episodic secondary content items from the episodic secondary content set, presenting an initial episodic secondary content item during a predetermined break in presentation of a primary content item, prompting a user to select an additional episodic secondary content item from the set, the plurality of episodic secondary content items coupled to the initial episodic secondary content item and determined by the episodic manifest, and receiving a user selection of the additional episodic secondary content item to be presented during a subsequent predetermined break in presentation of the primary content item.

Abstract: Methods and systems provide for displaying advertisement items on mobile devices in response to user selections. Advertisement items may be transmitted to mobile devices ahead of an insertion point and stored in memory. While displaying a content item, mobile devices may display a list of alternatives related advertisement content and prompt the user to select one. Mobile devices may determine an advertisement content item to display at the insertion point based on a received user input or lack of an input. In a further embodiment, mobile devices report displayed advertisement items to a service, such as the distributor, content provider, or a third party. In a further embodiment, the selection of alternative advertisement items to present to the user is made based upon weighting values associated with each advertisement item. Such weighting values may be adjusted when advertisement items are displayed or listed in a user interface display.

Abstract: Methods, apparatus, systems and computer program products are presented for providing episodic secondary content to a mobile device. The present aspects provide for: receiving at least one of the plurality of episodic secondary content items an episodic secondary content set and an episodic manifest, the episodic manifest including indexes coupling at least two episodic secondary content items from the episodic secondary content set, presenting an initial episodic secondary content item during a predetermined break in presentation of a primary content item, prompting a user to select an additional episodic secondary content item from the set, the plurality of episodic secondary content items coupled to the initial episodic secondary content item and determined by the episodic manifest, and receiving a user selection of the additional episodic secondary content item to be presented during a subsequent predetermined break in presentation of the primary content item.

Abstract: An interactive cordless telephone handset having an alphanumeric data display system is in radio communication with an associated base station to which voice and data signals are conducted over a telephone line. Received caller identification data is tested for validity and is stored in a limited storage Callers List memory of the base station if found valid. Subsequently, the data is transmitted to the handset over a radio link of limited range, with the received data being formatted and conducted to a display screen for identifying the caller by name and telephone number prior to answering the call. Although caller identification is erased from the display after the call, it is retained in the Callers List memory of the base station where it may be accessed by the handset via softkeys and dedicated dialpad keys for subsequent display and editing and optional transfer to a general directory for long term storage in a non-volatile memory of the base station.

Abstract: A method of operating a microprocessor controlled telephone set having a microcomputer, user-data memory, and a plurality of function-keys, comprising the steps of: accessing said user data memory by defining a set of utility functions in a physical access module; translating a logical access request originated by a user of said telephone set to a corresponding utility function; and generating a logical access request in response to activation of a function-key.

Abstract: An interactive cordless telephone handset having an alphanumeric data display system is in radio communication with an associated base station to which voice and data signals are conducted over a telephone line. Received caller identification data is tested for validity and is stored in a limited storage Callers List memory of the base station if found valid. Subsequently, the data is transmitted to the handset over a radio link of limited range, with the received data being formatted and conducted to a display screen for identifying the caller by name and telephone number prior to answering the call. Although caller identification is erased from the display after the call, it is retained in the Callers List memory of the base station where it may be accessed by the handset via softkeys and dedicated dialpad keys for subsequent display and editing and optional transfer to a general directory for long term storage in a nonvolatile memory of the base station.