Abstract: An audio device is arranged to present a plurality of test audio signals to a user where each test audio signal comprises a signal component and a noise component. A user preference processor (109) receives user preference feedback for the test audio signals and generates a personalization parameter for the user in response to the user preference feedback and a noise parameter for the noise component of at least one of the test audio signals. An audio processor (113) then processes an audio signal in response to the personalization parameter and the resulting signal is presented to the user. The invention may allow improved characterization of a user thereby resulting in improved adaptation of the processing and thus an improved personalization of the presented signal. The invention may e.g. be beneficial for hearing aids for hearing impaired users.