Abstract: Provided are: a hydrophilization treatment agent; and a method for forming a hydrophilic coating film, which are capable of forming a coating film which has excellent hydrophilicity and water droplet removal properties and can maintain the excellent water drop removal properties. A polyetheramine is added to a specific aqueous resin dispersion and crosslinkable fine particles in a specific composition. Specifically, this hydrophilization treatment agent contains an aqueous resin dispersion (A), crosslinkable fine particles (B), and a polyetheramine (C), wherein: the aqueous resin dispersion (A) contains an ethylene-vinyl alcohol copolymer (A1) as a resin solid content and a radical polymer (A2) having a structural unit derived from a radically polymerizable carboxylic acid monomer (A2-1); ((A1)/(A2)) is 0.43-2.33; ((B)/(resin solid content of (A)) is 0.11-1.43; and ((C)/((resin solid content of (A))+(B))) is 0.1-0.38.