Abstract: Methods and systems for generating a radio media plan for a radio advertiser. The approach may include storing rate card information of a plurality of radio media properties; storing information regarding radio audience reached by the radio media properties; storing information regarding the radio advertiser; generating a media plan for radio advertisements based on the rate card information, information regarding radio audience, and the information regarding the radio advertiser; and presenting the media plan to the radio advertiser for purchase. The radio advertisement may include a terrestrial broadcast commercial, and the media property may include a radio broadcaster. The media plan may include a list of radio stations.

Abstract: Methods and systems for generating an out-of-home media plan for an out-of-home advertiser. The approach may include storing information regarding advertising rates of a plurality of out-of-home media properties; storing information regarding out-of-home audience reached by the out-of-home media properties; storing information regarding the out-of-home advertiser; generating a media plan for out-of-home advertisements based on the advertising rates, information regarding out-of-home audience, and the information regarding the out-of-home advertiser; and presenting the media plan to the out-of-home advertiser for purchase. The out-of-home advertisement may include advertisement for a billboard, advertisement for an elevator, advertisement for a form of transportation, advertisement for a bus, or other advertisement.

Abstract: Methods and systems for generating a print media plan for a print advertiser. The approach may include storing information regarding advertising rates of a plurality of print media properties; storing information regarding print audience reached by the print media properties; storing information regarding the print advertiser; generating a media plan for print advertisements based on the advertising rates, information regarding print audience, the information regarding the print advertiser; and presenting the media plan to the print advertiser for purchase. The print advertisement may include advertisement placed in a magazine, advertisement placed in a newspaper, advertisement placed a directory, or an advertisement provided in direct mail.

Abstract: Methods and systems for providing customized advertisements; for example, including storing a set of templates of components of advertisements, the templates defining a set of media objects; receiving, over a computer network, information related to an advertiser; based on the information related to the advertiser, presenting to the advertiser, over the computer network, a list of a subset of the set of templates of at least components of advertisements; receiving from the advertiser a selection of a template from the list of the subset of the set of templates; playing the template that the advertiser selected, without custom information from the advertiser; prompting the advertiser to provide input to create a customized advertisement based on the selected template; and creating a customized advertisement from the selected template and the input provided by the advertiser. The method may include using an edit decision list to represent organization of objects in templates.

Abstract: Methods and systems for generating a television media plan for a television advertiser. The approach may include storing rate card information of a plurality of television media properties; storing information regarding television audience reached by the television media properties; storing information regarding the television advertiser; generating a media plan for television advertisements based on the rate card information, information regarding television audience, and the information regarding the television advertiser; and presenting the media plan to the television advertiser for purchase. The television advertisement may include a terrestrial broadcast commercial and the television media property may include a television broadcaster. The media plan may include a list of television stations. Alternatively, the television advertisement may include a cable television commercial, and television media property may comprise a cable operator.

Abstract: Methods and systems for generating an on-line media plan for an on-line advertiser. The approach may include storing information regarding advertising rates of a plurality of on-line media properties; storing information regarding on-line audience reached by the on-line media properties; storing information regarding the on-line advertiser; generating a media plan for on-line advertisements based on the advertising rates, information regarding on-line audience, the information regarding the on-line advertiser; and presenting the media plan to the on-line advertiser for purchase. The advertisement may include an advertisement placed on a web site, an advertisement sent by e mail, a rich media advertisement, or a click through advertisement.

Abstract: Methods and systems for providing a media plan for an advertiser. The approach may include storing rate card information of a plurality of media properties; storing information regarding audience reached by the media properties; storing information regarding the advertiser; generating a media plan based on the rate card information, information regarding audience, and the information regarding the advertiser; and presenting the plan to the advertiser for purchase. The media plan may include items such as: a set of media properties upon which advertisements will run; ranges of dates upon which the advertisements will run; parts of day at which the advertisements will run; and number of times the advertisements will run.