Abstract: A system calculates a relevance of sales opportunities and generates a visualization of the relevance of the sales opportunities. Objects from a customer relationship management (CRM) database and other business application database are accessed to compute an importance score and an urgency score for each object. The importance score is computed based on parameters indicative of an importance of an opportunity. The urgency score is computed based on parameters indicative of an urgency of an opportunity. A relevance score is computed for the objects using the importance score and the urgency score. The objects are ranked based on the corresponding relevance score. A visualization of the objects from the CRM database with relevance scores exceeding a relevance score threshold is generated.