Abstract: Systems and processes may generate and implement campaigns to obtain information regarding products and services provided an entity. A campaign may include one or more questions regarding a product or service offered by an entity, such as a merchant or service provider. The questions of a campaign may relate to an experience of a customer with respect to the product or service offered by the entity. After receiving answers to questions of a campaign, one or more actions may be performed based on the content of the answers. For example, a reward may be provided to a customer for answering questions of the campaign, a representative of an entity may contact the customer regarding answers to questions of the campaign, or a request may be provided to a customer to obtain video feedback from the customer regarding the experience of the customer with the entity.