Abstract: A method and mascara capable of providing semi-permanent curl to eyelashes is provided. The method involves applying a mascara that is substantially free of waxes and oxidizers to an eyelash, such as a magnetic eyelash. The mascara contains greater than 10% and less than 50% by weight of at least one ferromagnetic pigment, and between 9% and 18% solids content of a contractile polymer. After application, a magnet is temporarily held or moved over the eyelash in the direction of curl. Preferably the curling is accomplished without using a brush or eyelash tool.