Abstract: The matte finished coated paper is a paper web having a smoothness of 0.5 to 20 seconds, when measured pursuant to JIS P8119, and a surface roughness Ra of 3.2 to 7.0 .mu.m, when measured pursuant to JIS B0601, provided with a surface coating on at least one side containing polyolefin resin particles, an adhesive and a pigment. The pigment includes porous particles of organic pigment material and calcium carbonate particles. The porous particles of organic pigment material have an oil absorbancy of 80 to 400 ml/100 g when measured pursuant to JIS K5101, each calcium carbonate particle has an average particle diameter of 1.0 to 10 .mu.m and each polyolefin resin particle has an average diameter of 8 to 30 .mu.m. The surface coating has a degree of gloss in a range of from 1 to 10%, when measured pursuant to JIS P8142 at 75.degree. C., a smoothness in a range of from 1 to 25 seconds, when measured pursuant to JIS P8119, and a surface roughness Ra in a range of from 2.0 .mu.m to 6.0 .mu.