Abstract: This invention provides for an environmentally friendly live bait-modeled artificial lure for catching fish. The artificial lure in the present invention is unique in that it contains as its chief components (1) a protein crosslinked by a protein crosslinking enzyme, and one of or both that selected from (2) a non-water-soluble polysaccharide and (3) a group consisting of monosaccharides, oligosaccharides, glutinous starch syrup, and dextrins. By making the above agents active ingredients, the agent mixture can be produced to be moderately viscous and, as a result, manufacturability can be improved and degassing can be performed easily even in the case of air bubble engulfment.