Abstract: A vehicle perfume dispenser for mounting on the dashboard of a vehicle. The dispenser is operative to release perfume during the acceleration or deceleration of the vehicle. The vehicle perfume dispenser includes a lower case member provided with a perfume cartridge receptacle disposed at the front of the lower case member. The dispenser also includes a rear upper hollow case member mounted at the upper rear portion of the lower hollow case member and having at least a pair of longitudinally disposed slots. The dispenser also includes a see-sawing rectangular member adapted to be pivotably mounted on the lower casing and further having a counterweight. The rectangular member has a rotatively secured equilibrium adjusting apparatus for adjusting the rotation of the rectangular member relative to the lower casing.