Abstract: The invention relates generally to a device for retaining a cellular phone in an automotive interior utilizing an existing cupholder. The device includes a base with a top portion and one or more downwardly extending gripping members for gripping the side wall of a cupholder. A bracket for retaining a cellular phone is supported on the base. The device preferably includes an elongated extension extending upwardly from the top portion of the base and terminating in an adjustable connector which supports the retaining bracket. The downwardly extending gripping members preferably are adjustable to allow the device to accommodate a variety of cupholders.