Abstract: A fish hook holder for safely retaining a fish hook, while threading and securing a line or leader manually to the hook eye. The device includes an elongated, somewhat rigid, bifurcated body having a hollow, internal chamber, a plurality of rigid, hook engaging pins fastened laterally to said bifurcated body sections through said hollow chamber, said body having a closed fixed end and a slotted end formed by the bifurcated arms, the end slot including planar surface engaged walls in flush contact, the walls being parallel to the longitudinal axis of the body. A fish hook is engaged to a particular lateral pin inside the arcuate portion of the hook, while the shaft or shank of the hook is firmly held, positioned resiliently by the slotted, planar wall surfaces.