Abstract: Methods and systems for altering behavior in a variety of applications include recording information associated with an event related to a particular activity or field, determining a status of the event in connection with a rewards algorithm, calculating reward information in accordance with the rewards algorithm, and storing the calculated reward information. A recipient is notified in accordance with a notification algorithm of the calculated reward information. Incentives may be provided for participation in services plans, including professional services plans such as legal plans, adoption and use of types of funds, accounts and funds transfers, use of online services, and numerous other services. Rewards include the receipt of professional services and membership in services plans. Incentives for entering into transactions include offering of related services, including identity theft related services for events related to the transaction.

Abstract: A method includes receiving from a potential consumer of services information related to a matter pertaining to the subject matter of the services; storing the information in a storage medium; communicating to a provider of services at least a portion of the stored information; receiving an indication that the provider and the potential consumer have agreed that services will be provided; agreeing with the potential consumer for a loan having a principal amount equal to selected expenses, the loan to be repaid exclusively out of any proceeds of the consumer arising out of the services; and providing funds for the selected expenses, which selected expenses arise out of an event related to the subject matter of the services.

Abstract: Methods and systems for altering behavior in a variety of applications include recording information associated with an event related to a particular activity or field, determining a status of the event in connection with a rewards algorithm, calculating reward information in accordance with the rewards algorithm, and storing the calculated reward information. A recipient is notified in accordance with a notification algorithm of the calculated reward information. Incentives may be provided for participation in services plans, including professional services plans such as legal plans, adoption and use of types of funds, accounts and funds transfers, use of online services, and numerous other services. Rewards include the receipt of professional services and membership in services plans. Incentives for entering into transactions include offering of related services, including identity theft related services for events related to the transaction.