Abstract: An apparatus and method for providing a coupon service in a mobile communication system are provided. A method of operating a user terminal for providing a coupon service in a mobile communication system includes receiving coupon information of one or more shops that exist within a specified range around the user terminal from a Social Network Service (SNS) server, displaying the received coupon information, and generating a coupon by using the coupon information of the shop at the request of the coupon information, wherein the SNS server receives coupon information uploaded from a vendor terminal and Global Positioning System (GPS) information of a shop capable of using the coupon service.

Abstract: A method and an apparatus produce and reproduce Augmented Reality (AR) contents in a mobile terminal. In the method, contents are produced. An image including an object corresponding to the contents is recognized. Recognition information for the object corresponding to the contents is obtained based on a recognition result. AR contents including the contents and the recognition information are generated. Therefore, AR contents for an input image may be easily produced and reproduced, and the AR contents may be used as independent multimedia contents, not an auxiliary means of other contents.

Abstract: An apparatus and method display a world clock on the basis of an Augmented Reality (AR) scheme in a portable terminal. The method for displaying information in the portable terminal includes obtaining camera image data from a camera. The method also include searching for a city corresponding to a camera location and a camera viewpoint direction on the basis of a memory. The method further includes obtaining information on the found city and displaying the obtained information on the found city by compositing the information into the obtained camera image data.