Abstract: An offer may be provided to a user in conjunction with activating or registering a software product. A request for activation of the software product or registration of the software product may be sent to a server via a network. In response to receiving the request, the server may send an activation code to the processing device, or may record the registration of the software product, respectively. The server may work with components of the system to determine whether the user is eligible to receive one or more offers based on the software product and user information. The user may accept one of the one or more offers and the system may provide a corresponding order, along with at least some of the user information, to a processing device of a vendor.