Abstract: A system and method are disclosed for selectively updating software and sending other information, such as advertisements, to an IM client device based on client-side behavior vectors collected from the IM client. Behavior vectors are information related to a software component, such as IM client messenger, client device, and a user of the client device, including, but not limited to core software, optional software, advertisements displayed, usage data, performance data, and client meta data.

Abstract: Heavy content is selectively provided over a network to a client device using a background mode based on a user's tracked behavior and other profile information, such that the heavy content may be served up within a web page, messenger application, and/or other application when the user of the client device performs a particular action, such as requesting a web page configured to display the heavy content. Based on the user's profile, heavy content is downloaded onto the user's client device automatically without the user performing additional actions and before the user accesses a web page that may enable access to the heavy content. When the user requests a web page, the web page is parsed to determine whether it is configured for use with heavy content. If so, then the downloaded heavy content is served to the user based on the requested web page and user identifier.

Abstract: A method, apparatus and computer program product for displaying to a user an aggregated contextual targeting advertisement using an instant messaging client having an ad line area within an instant messaging graphical user interface, and an ad pop-up area on the same display surface as the instant messaging graphical user interface. The method commences by receiving a user context profile and then selecting at least one advertisement based on characteristics of the user. The method continues by separating the advertisement into a first portion and a second portion for the purpose of displaying the first portion in an ad line area within an instant messaging graphical user interface, and for displaying the second portion in an ad pop-up area on the same display surface as the instant messaging graphical user interface. Some embodiments separate the first portion and the second portion by automatically selecting strings, and/or by automatically selecting images.

Abstract: A system and method for serving ad creatives to a user includes steps of: monitoring open conversation windows of a client during a login session, wherein each open conversation window is a conversation between the client and a correspondent; receiving client state information associated with each open conversation window; sending the client state information to client state information store; responsive to initiation of a new client session, retrieving the client state information; dynamically computing a template for a combination ad creative customized for each open conversation window associated with the new client session; generating the combination ad creative from the template; and serving the combination ad creative to the client.

Abstract: A method, apparatus and computer program product for displaying to a user an aggregated contextual targeting advertisement using an instant messaging client having an ad line area within an instant messaging graphical user interface, and an ad pop-up area on the same display surface as the instant messaging graphical user interface. The method commences by receiving a user context profile and then selecting at least one advertisement based on characteristics of the user. The method continues by separating the advertisement into a first portion and a second portion for the purpose of displaying the first portion in an ad line area within an instant messaging graphical user interface, and for displaying the second portion in an ad pop-up area on the same display surface as the instant messaging graphical user interface. Some embodiments separate the first portion and the second portion by automatically selecting strings, and/or by automatically selecting images.

Abstract: A system and method for serving ad creatives to a user includes steps of: monitoring open conversation windows of a client during a login session, wherein each open conversation window is a conversation between the client and a correspondent; receiving client state information associated with each open conversation window; sending the client state information to client state information store; responsive to initiation of a new client session, retrieving the client state information; dynamically computing a template for a combination ad creative customized for each open conversation window associated with the new client session; generating the combination ad creative from the template; and serving the combination ad creative to the client.

Abstract: A system, method, and apparatus are directed towards providing integrated access to call information to an end-user using any of a variety of client applications, including an Instant Messaging (IM), a web-browser, and/or a VOIP client. An end-user may employ any of the above client applications to establish a communication session and enable an integrated access display for use in managing such call information as audio messages, call histories, and instant messaging conversations. The integrated access display may be managed through an intelligent integration client that may reside on a client device, such as a personal computer, a mobile device, a VOIP phone, and the like. Through the intelligent integration client, the end-user may search, retrieve, and/or view the call information. For example, using the VOIP phone, the end-user may search for and access a stored audio message, such as a voice mail message, or the like.

Abstract: Heavy content is selectively provided over a network to a client device using a background mode based on a user's tracked behavior and other profile information, such that the heavy content may be served up within a web page, messenger application, and/or other application when the user of the client device performs a particular action, such as requesting a web page configured to display the heavy content. Based on the user's profile, heavy content is downloaded onto the user's client device automatically without the user performing additional actions and before the user accesses a web page that may enable access to the heavy content. When the user requests a web page, the web page is parsed to determine whether it is configured for use with heavy content. If so, then the downloaded heavy content is served to the user based on the requested web page and user identifier.

Abstract: A system and method are disclosed for selectively updating software and sending other information, such as advertisements, to an IM client device based on client-side behavior vectors collected from the IM client. Behavior vectors are information related to a software component, such as IM client messenger, client device, and a user of the client device, including, but not limited to core software, optional software, advertisements displayed, usage data, performance data, and client meta data.

Abstract: A system, method, and apparatus are directed towards providing integrated access to call information to an end-user using any of a variety of client applications, including an Instant Messaging (IM), a web-browser, and/or a VOIP client. An end-user may employ any of the above client applications to establish a communication session and enable an integrated access display for use in managing such call information as audio messages, call histories, and instant messaging conversations. The integrated access display may be managed through an intelligent integration client that may reside on a client device, such as a personal computer, a mobile device, a VOIP phone, and the like. Through the intelligent integration client, the end-user may search, retrieve, and/or view the call information. For example, using the VOIP phone, the end-user may search for and access a stored audio message, such as a voice mail message, or the like.