Abstract: A process for providing aroma in a container for a product such as instant coffee. Empty, open-topped containers are conveyed one after the other to beneath an aroma spraying station which contains at least one spraying nozzle. Once an open-topped container is positioned substantially beneath a spraying nozzle, the spraying nozzle is activated and aroma is dispensed into the open top of the container while the open-topped container continues to be conveyed. The aroma is dispensed in the form of fine droplets to coat the inner side walls of the open-topped container. The spraying is then discontinued while the open-topped container is still beneath the spraying nozzle. The container may then be transferred to a filling station where product may be filled into the container. In this way, aroma may be incorporated into a product at production rates of 200 to 500 containers per minute.