Abstract: When a YUV signal is inputted to a signal processing circuit from the outside, a histogram detection unit detects a histogram of a single frame of the Y signal, a correlation determination unit determines a correlation between a gain and a level of an inputted Y signal on the basis of the histogram, and a YUV gain determination unit determines the gain. A Y gain multiplication unit and a UV gain multiplication unit multiply each of the inputted Y signal, U signal, and V signal by the same gain to correct the YUV signal. A YUV/RGB conversion unit converts the signal into an RGB signal, and outputs the result to a display element. In the display device, there is no change in color balance even when contrast correction and other nonlinear signal processing are performed.