Abstract: When multiple explanatory variables are automatically created, a huge amount of output suggestions causes a heavy burden on selecting the suggestion. A marketing support system is configured to include a suggestion extraction unit that accepts purchase data and analyzes a correlation between the purchase data to output a composite variable, a restriction filtering unit that accepts the composite variable and a restriction table to exclude the composite variable based on a restriction condition defined in the restriction table, and a result filtering unit that uses a measure result defined in the past to estimate an anticipated effect when a measure based on the composite variable is performed, and selects a plurality of explanatory variables.

Abstract: Provided is a technique that enables a measure for guiding a target from a base state to a target state to be determined without having a human being define a target and a state transition opportunity. A management support system performs a transition opportunity calculation process that is a process including calculating one or a plurality of state transition opportunities from a base state to a target state with respect to M-number of targets (where M is a natural number such that M 2) on the basis of management data including data related to histories of the M-number of targets, and outputs output information including information related to the one or a plurality of state transition opportunities calculated in the transition opportunity calculation process.

Abstract: When multiple explanatory variables are automatically created, a huge amount of output suggestions causes a heavy burden on selecting the suggestion. A marketing support system is configured to include a suggestion extraction unit that accepts purchase data and analyzes a correlation between the purchase data to output a composite variable, a restriction filtering unit that accepts the composite variable and a restriction table to exclude the composite variable based on a restriction condition defined in the restriction table, and a result filtering unit that uses a measure result defined in the past to estimate an anticipated effect when a measure based on the composite variable is performed, and selects a plurality of explanatory variables.