Abstract: The present invention provides a process for characterizing a glatiramer acetate related drug substance or drug product comprising the steps of: a) obtaining a batch of the glatiramer acetate related drug substance or drug product; b) contacting mammalian cells with an amount of the glatiramer acetate related drug substance or drug product of step a); and c) i) determining the level of expression of at least one gene selected from the group consisting of ABCF2, ABI2, ACP6, AFG3L2, ALMS1, ARPC4, CALM3, CCDC64, CD84, CDC6, CHAF1A, CLU, COX11, DLGAP1, DTX4, FAM49B, FHL1, FNTB, GYPC, HFE, IL10, LPHN1, NACA, OLAH, PATZ1, PDK1, POLI, REEP5, RPL5, RPS6KA2, SEC31A, SETBP1, SNRPA1, SYNCRIP, TNFSF9, TOMM40, TPM1, TSHZ1, TSPAN13, UBAP2, VAV3, VDAC2, and ZFAND6; ii) determining the level of expression of at least one gene selected from the group consisting of BIRC3, CCL24, CCR1, CISH, CSF1R, CX3CR1, CXCL10, HSPD1, ICAM1, IL1B, IFNGR1, IL27, IL2RG, IL7R, IL1RN, MMP1, MMP9, MMP14, PGRMC1, PRDM1, CARD15, CCL2, CCL5, CD14,

Abstract: A method for user targeting in a social advertising platform, the method comprising using at least one hardware processor for: linking between interaction of users with search engine advertisements and profiles of the users in a social network; and targeting the users, within a social advertising platform associated with the social network, based on (a) the interaction of the users with the search engine advertisements, and (b) social targeting criteria associated with the users.

Abstract: A method comprising using at least one hardware processor for: receiving first a set of keywords associated with a first advertising platform; receiving second a set of keywords associated with a second advertising platform; defining binary relations between the first and second sets of keywords; applying formal concept analysis (FCA) to the binary relations, to produce a concept lattice; and updating the concept lattice responsive to changes in the first or second sets of keywords.

Abstract: Provided is a system for communication, including: a non-transitory processor configured to: (a) determine a group of messages including a plurality of optional messages for a user in response to obtaining of user identification information identifying the user; (b) obtain performance information for each one of plurality of optional messages; (c) obtain historical interactions data pertaining to interactions which are included in a series of user interactions, where at least one of the interactions of the series includes communication of digital media over a network connection to the user; and (d) select an elect message out of the plurality of optional messages based on the historical interactions data and on the performance information; and a communication interface operable and configured to transmit information of the elect message over a communication channel.

Abstract: Tracking a path to conversion by receiving, in relation to an engagement of a first computer user with a first computer-hosted media object, an identifier associated with the first computer user and an identifier associated with the first computer-hosted media object, receiving, in relation to an engagement of a second computer user to a second computer-hosted media object, the identifier associated with the first computer user, an identifier associated with the second computer user, and the identifier associated with the first computer-hosted media object, and associating with the engagement of the first computer user to the first computer-hosted media object, a conversion event associated with the second computer user.

Abstract: Identifying candidate topics for the allocation of advertising resources by calculating a relevance value of a candidate topic with respect to a base topic as a function of a number of individuals that is associated with the base topic, a number of individuals that is associated with the candidate topic, and a number of individuals that is associated with both the base topic and the candidate topic, determining that the relevance value of the candidate topic is above a predefined threshold, and identifying the candidate topic as a target for an advertising resource.

Abstract: Tracking a path to conversion by receiving, in relation to an engagement of a first computer user with a first computer-hosted media object, an identifier associated with the first computer user and an identifier associated with the first computer-hosted media object, receiving, in relation to an engagement of a second computer user to a second computer-hosted media object, the identifier associated with the first computer user, an identifier associated with the second computer user, and the identifier associated with the first computer-hosted media object, and associating with the engagement of the first computer user to the first computer-hosted media object, a conversion event associated with the second computer user.

Abstract: A watchdog system for identifying failures in uniform resource locators (URLs) respective of advertized content. The system comprises a database containing at least campaign information, the at least campaign information containing at least a URL to be monitored by the watchdog system, the URL directs to advertized content; and a server connected to the database and operative to monitor the at least URL for identification of a failure in the URL providing the advertized content, and performing a corrective action for correcting the URL based on definitions in the at least campaign information.

Abstract: A watchdog system for identifying failures in uniform resource locators (URLs) respective of advertized content. The system comprises a database containing at least campaign information, the at least campaign information containing at least a URL to be monitored by the watchdog system, the URL directs to advertized content; and a server connected to the database and operative to monitor the at least URL for identification of a failure in the URL providing the advertized content, and performing a corrective action for correcting the URL based on definitions in the at least campaign information.