Patents by Inventor TAL PERRI

TAL PERRI has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Considering user-relevant criteria when serving advertisements
    Patent number: 8533044
    Abstract: The present invention is directed to selecting an advertisement to be presented in an ad space of a webpage. A criterion (e.g., keyword, image, audio element, etc.) is selected to evoke the advertisement. In an embodiment, the criterion is selected based on a relevance of the criteria to a user, and not necessarily based solely on a relevance to the webpage. Whether a criterion should be used to evoke the advertisement might be based on various factors, such as the likelihood that the user will select a criterion-evoked advertisement, regardless of whether the criterion appears in among content of the webpage, and an expected gain of presenting the criterion-evoked advertisement.
    Type: Grant
    Filed: April 14, 2010
    Date of Patent: September 10, 2013
    Assignee: Microsoft Corporation
    Inventors: Ishai Oren, Asaf Aharoni, Elon Portugaly, Tal Perri, Benny Zilberstein
  • CONSIDERING USER-RELEVANT CRITERIA WHEN SERVING ADVERTISEMENTS
    Publication number: 20110258035
    Abstract: The present invention is directed to selecting an advertisement to be presented in an ad space of a webpage. A criterion (e.g., keyword, image, audio element, etc.) is selected to evoke the advertisement. In an embodiment, the criterion is selected based on a relevance of the criteria to a user, and not necessarily based solely on a relevance to the webpage. Whether a criterion should be used to evoke the advertisement might be based on various factors, such as the likelihood that the user will select a criterion-evoked advertisement, regardless of whether the criterion appears in among content of the webpage, and an expected gain of presenting the criterion-evoked advertisement.
    Type: Application
    Filed: April 14, 2010
    Publication date: October 20, 2011
    Applicant: MICROSOFT CORPORATION
    Inventors: ISHAI OREN, ASAF AHARONI, ELON PORTUGALY, TAL PERRI, BENNY ZILBERSTEIN