Abstract: Implementations of the present disclosure include generating one or more suggested social circles based on an analysis of past user interactions. The user can accept the suggested social circle and use it to distribute digital content. Generating a suggested social circle can include determining, for each of various sets of contacts, an initial score that represents a strength of the particular user's affinity to the set as a whole based on prior interactions of the particular user with the set, and determining, for each member of each set, an individual score that represents an average strength of the particular user's affinity to the member based on the interactions. An overall score for each set is calculated based on the initial score for the set and the individual scores of each member in the set. Based on the overall scores, at least one of the sets is identified for presentation as a suggested social circle to the particular user.