Abstract: A method including receiving data including an impression value and an attribution value for a list item in an advertising campaign is provided. The method includes correlating the data with multiple advertising attributes of the advertising campaign to identify a salient attribute for an expected result of the advertising campaign. The method also includes modifying the salient attribute in an advertisement payload for the list item and providing the advertisement payload including the salient attribute to a server in a network for distribution among users communicatively coupled to the network. A system and a non-transitory, computer-readable medium storing instructions to cause the system to perform the above method are also provided.