Patents by Inventor Tamar R. Shapiro

Tamar R. Shapiro has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • SYSTEMS AND METHODS FOR OPTIMIZING MARKETING DECISIONS BASED ON VISITOR PROFITABILITY
    Publication number: 20150193830
    Abstract: Marketing is facilitated based on a profitability prediction. A merchant optimizes offers to a website visitor based on predicted profit for potentially offered items. The profitability predication can be deployed to determine incentives to marketing affiliates, and to determine bids for search terms when the merchant uses a paid search bid manager. Information specific to a site visitor is used to predict a profitability metric for specific items that can be offered to that visitor.
    Type: Application
    Filed: March 23, 2015
    Publication date: July 9, 2015
    Inventors: Jill Zucker, Tamar R. Shapiro
  • SYSTEMS AND METHODS FOR OPTIMIZING MARKETING DECISIONS BASED ON VISITOR PROFITABILITY
    Publication number: 20150127449
    Abstract: Marketing is facilitated based on a profitability prediction. A merchant optimizes offers to a website visitor based on predicted profit for potentially offered items. The profitability predication can be deployed to determine incentives to marketing affiliates, and to determine bids for search terms when the merchant uses a paid search bid manager. Information specific to a site visitor is used to predict a profitability metric for specific items that can be offered to that visitor.
    Type: Application
    Filed: January 14, 2015
    Publication date: May 7, 2015
    Inventors: Jill Zucker, Tamar R. Shapiro
  • SYSTEMS AND METHODS FOR OPTIMIZING MARKETING DECISIONS BASED ON VISITOR PROFITABILITY
    Publication number: 20120116894
    Abstract: Marketing is facilitated based on a profitability prediction. A merchant optimizes offers to a website visitor based on predicted profit for potentially offered items. The profitability predication can be deployed to determine incentives to marketing affiliates, and to determine bids for search terms when the merchant uses a paid search bid manager. Information specific to a site visitor is used to predict a profitability metric for specific items that can be offered to that visitor.
    Type: Application
    Filed: January 19, 2012
    Publication date: May 10, 2012
    Applicant: American Express Travel Related Services Company, Inc.
    Inventors: Jill Zucker, Tamar R. Shapiro
  • SYSTEMS AND METHODS FOR OPTIMIZING MARKETING DECISIONS BASED ON VISITOR PROFITABILITY
    Publication number: 20120116870
    Abstract: Marketing is facilitated based on a profitability prediction. A merchant optimizes offers to a website visitor based on predicted profit for potentially offered items. The profitability predication can be deployed to determine incentives to marketing affiliates, and to determine bids for search terms when the merchant uses a paid search bid manager. Information specific to a site visitor is used to predict a profitability metric for specific items that can be offered to that visitor.
    Type: Application
    Filed: January 19, 2012
    Publication date: May 10, 2012
    Applicant: American Express Travel Related Services Company, Inc.
    Inventors: Jill Zucker, Tamar R. Shapiro
  • Systems and Methods For Optimizing Marketing Decisions Based On Visitor Profitability
    Publication number: 20110184801
    Abstract: Marketing is facilitated based on a profitability prediction. A merchant optimizes offers to a website visitor based on predicted profit for potentially offered items. The profitability predication can be deployed to determine incentives to marketing affiliates, and to determine bids for search terms when the merchant uses a paid search bid manager. Information specific to a site visitor is used to predict a profitability metric for specific items that can be offered to that visitor.
    Type: Application
    Filed: January 22, 2010
    Publication date: July 28, 2011
    Applicant: AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC.
    Inventors: Jill Zucker, Tamar R. Shapiro