Abstract: Example methods, apparatus and articles of manufacture are disclosed herein to generate information about portable device advertising. An example apparatus includes memory and at least one processor to execute machine readable instructions to, in response to one or more commands from a simulation processor external to the at least one processor, access data via the Internet based on a usage profile, the usage profile representative of portable device usage by persons having similar usage characteristics, sample portions of the data to distinguish an advertisement from non-advertising content, determine an attribute of the advertisement; and transmit the attribute to the simulation processor.

Abstract: Example methods, apparatus and articles of manufacture are disclosed herein to generate information about portable device advertising. An example apparatus includes memory and at least one processor to execute machine readable instructions to, in response to one or more commands from a simulation processor external to the at least one processor, access data via the Internet based on a usage profile, the usage profile representative of portable device usage by persons having similar usage characteristics, sample portions of the data to distinguish an advertisement from non-advertising content, determine an attribute of the advertisement; and transmit the attribute to the simulation processor.

Abstract: Example methods, apparatus and articles of manufacture are disclosed herein to generate information about portable device advertising. An example apparatus includes memory and at least one processor to execute machine readable instructions to, in response to one or more commands from a simulation processor external to the at least one processor, access data via the Internet based on a usage profile, the usage profile representative of portable device usage by persons having similar usage characteristics, sample portions of the data to distinguish an advertisement from non-advertising content, determine an attribute of the advertisement; and transmit the attribute to the simulation processor.

Abstract: An example apparatus includes a memory to store a usage profile representative of actual portable device usage by persons having similar usage characteristics, the usage profile indicative of accesses to different types of media. The example apparatus further includes a processor to control at least one of a portable device or an emulator to access at least one of media or data when the processor simulates usage of the portable device based on the accesses to the different types of media indicated in the usage profile, detect an advertisement presented via the portable device or the emulator in response to the simulated usage of the portable device, and generate information about portable device advertising based on the detected advertisement.

Abstract: An example apparatus includes a memory to store a usage profile representative of actual portable device usage by persons having similar usage characteristics, the usage profile indicative of accesses to different types of media. The example apparatus further includes a processor to control at least one of a portable device or an emulator to access at least one of media or data when the processor simulates usage of the portable device based on the accesses to the different types of media indicated in the usage profile, detect an advertisement presented via the portable device or the emulator in response to the simulated usage of the portable device, and generate information about portable device advertising based on the detected advertisement.

Abstract: A method and system for generating information about portable device advertising is disclosed. Embodiments are directed to a mechanism for distinguishing advertisements accessed by, actual portable devices and/or emulated portable devices, where the distinguished advertisements may then be used to generate information about portable device advertising. The advertisements may be communicated via any advertising medium accessible to portable devices, systems emulating portable devices, etc. Additionally, access to the advertisements may be controlled by actual usage of devices, or alternatively, by simulated usage of the devices in accordance with determined simulation parameters. Actual device usage may also be gathered and accessed to configure and/or adjust the simulation parameters used in the simulations.

Abstract: A computer-implemented method and computer system for providing market analysis for a wireless voice market. Embodiments provide convenient and effective mechanisms for obtaining wireless voice information from online bills of a panel of wireless subscribers, thereby reducing subscriber interaction and enabling more complete and frequent access to the wireless voice information used to provide market analysis. The wireless voice information is scraped from the online bill (e.g., after obtaining permission from a wireless subscriber) and stored in a database for subsequent access, processing and output (e.g., in the form of a presentation, datafeed, as part of an online tool used by a client to access the information, etc.). The processing may include standardizing, cleaning, classifying and applying additional information (e.g., census data comprising demographic information, user-supplied information, etc.) to the voice information to provide further and/or more relevant market analysis.

Abstract: A computer-implemented method and computer system for analyzing a wireless data market. Embodiments provide convenient and effective mechanisms for collecting, processing and classifying wireless data information, which may then be output to provide market analysis for wireless data markets. The wireless data information may be obtained from online bills of a panel of wireless subscribers, thereby reducing subscriber interaction and enabling more complete and frequent access to the wireless data information. Once the wireless data information is obtained, it may be standardized, cleaned and/or appended with additional information to provide further and/or more relevant market analysis. The data may be classified in one or more passes to further refine the market analysis, where classification may be by a data type, by another characteristic of the data, etc.

Abstract: Exposure to media content across multiple media delivery mechanisms is measured, so as to generate reports of aggregate exposure over multiple delivery mechanisms. The delivery mechanisms can include, for example, television and radio, as well as Internet delivery of web pages or other content viewed on a computer, mobile device, or other electronic device using a browser or other application. Reference signatures are generated for media content items of interest. Monitoring devices and/or software monitor user exposure to media items across multiple delivery mechanisms. Intercepted signatures are generated for the monitored media items. Reports are generated based on comparison of the intercepted signatures with the reference signatures, including analysis of media exposure across multiple delivery mechanisms.

Abstract: Exposure to media content across one or more media delivery mechanisms is measured. The delivery mechanisms can include, for example, television and radio, as well as Internet delivery of web pages or other content viewed on a computer, mobile device, or other electronic device using a browser or other application. Media can include web-based content and/or audio content originating from a network source and/or from other content sources. Reference signatures are generated for media content items of interest. Monitoring devices and/or software monitor user exposure to media items, and intercepted signatures are generated. In some embodiments, user exposure across multiple delivery mechanisms is monitored. Reports can be generated based on comparison of the intercepted signatures with the reference signatures; such reports may include analysis of media exposure across multiple delivery mechanisms. Content items can be selected for presentation to a user based on media exposure history.

Abstract: A method and system for interacting with users of portable devices is disclosed. Embodiments are directed to a mechanism for initiating interactions with users of a portable device in response to triggers detected in monitored data, where the monitored data may pertain to at least one of a time of day, a location of the portable device, a characteristic of the portable device, a characteristic of a wireless network over which the portable device communicates, and a user-initiated event associated with at least one of the portable device and an application running on the portable device. As such, the relevance of the timing of the interaction is increased. Further, the interactions may be tailored based upon the monitored data, thereby increasing the relevance of the content of the interaction. As such, embodiments provide means for intelligently interacting with users of portable devices.