Abstract: A device and associated method for retaining an endotracheal tube in a set position during a period of intubation. The device includes a tubular element that extends at least partially into the mouth of the patient being intubated. The tubular element has an interior surface upon which is affixed a first piece of hook and loop fastening material. A second piece of hook and loop fastening material is affixed to the endotracheal tube to be used during intubation. The endotracheal tube is advanced into the patient through the center of the tubular element. As the hook and loop material on the endotracheal tube advances into the tubular element, an interference fit occurs between the hook and loop fastening material on the endotracheal tube and the hook and loop fastening material lining the tubular element. As the two section of hook and loop fastening material engage one another, the two sections adhere to one another, thereby connecting the endotracheal tube to the tubular element.