Abstract: A multiple party advertisement system and method for operation are disclosed. The system provides a medium for sponsors to sell products or services to users who purchase discount spaces within an electronic discount board viewable over a network in return for a discount offer such as a coupon. In some embodiments, the user may submit content that the system displays on the purchased discount space. The discount board is associated with one or more future events that will produce a certain alphanumeric result that can be used to identify a resultant discount space for purposes of distributing the sponsored good or service to the user that purchased the resultant discount space. Additional incentives and social media features to increase viewership and participation are disclosed.