Abstract: An illumination apparatus includes a light emitting module and a containing base. The light emitting module includes a light guide bar and a light emitting device disposed on an end of the light guide bar. The light emitting device includes a heat dissipating sheet and a light emitting element. The heat dissipating sheet has a first positioning component. The light emitting element is disposed on the heat dissipating sheet for emitting light to the light guide bar. The containing base is used for containing the light emitting module. A second positioning component is formed on a side of the containing base corresponding to the first positioning component. The second positioning component is used for engaging with the first positioning component when the light emitting module is disposed on the containing base, so as to fix a position of the light emitting module relative to the containing base.

Abstract: A light emitting device including a light guide pillar, a reflective layer, and a point light source is provided. The light guide pillar has a light incident terminal surface and includes a first portion and a second portion located between the first portion and the light incident terminal surface. The reflective layer is disposed on the first portion and exposes a portion of the first portion. The reflective layer is not disposed on the second portion. The point light source emits light toward the light incident terminal surface.