Abstract: A part inserting apparatus has part holding members (3) circulated to receive separated electronic parts (A, R) of specific continuous part groups for transfer to positions of part inserting heads (28, 29), and then, the parts are supplied to the part inserting heads (28, 29) for effecting the insertion of the parts. By forming the transfer means for the electronic parts (A, R) into a highly rigid ring member (4) extending in a plane, but requiring a small exclusive installing space, proper initial timing and positional accuracy of the associated components may be maintained over a long period for stable insertion of electronic parts.