Abstract: The invention relates to a retaining body for fastening on a surface, wherein the retaining body can be fixed on the surface by means of a double-sided adhesive strip with two opposite retaining surfaces, wherein the retaining body has a basic body with a flat rear surface and a front surface, which is located opposite the rear surface, wherein the front surface of the basic body has formed on it a carrying element which projects from a plane of the basic body, wherein the basic body has, on the front surface, a reinforcing structure with reinforcing elements, wherein the reinforcing elements subdivide the front surface of the basic body into at least two differently sized pressure-exerting surfaces.

Abstract: A self-adhesive compound comprising a) at least one elastomer, at least one type of polybutadiene block copolymer being used as an elastomer, b) at least one partially hydrogenated hydrocarbon resin having a softening temperature of at least 90° C., c) at least one additional hydrocarbon resin, a terpene phenol resin and/or a colophonium resin having a softening temperature of at least 90° C., d) a soft resin, and e) additional additives as applicable.