Abstract: A device, system, and method generates a post benchmark. The method performed at a comparison server includes receiving data of a past post, the past post having been used for a media content, the past post having known results of reaching an audience. The method includes determining at least one first characteristic of the past post based on at least one entity involved in the past post and the media content. The method includes determining a first similarity index of the at least one first characteristic to at least one second characteristic of a post benchmark, the post benchmark having aggregated results associated therewith. The method includes when the similarity index is above a first threshold, incorporating the past post with the post benchmark, the known results being aggregated with the aggregated results.

Abstract: A device, system, and method determines a social fit assessment. The method performed on a fit server includes receiving a request including identities of first and second entities involved in a collaborative campaign. The method includes generating first and second profiles for the first second entities, the first and second profiles based on first and second audiences associated with the first and second entities. The method includes determining a third entity to be cooperatively involved in the collaborative campaign. The method includes generating a third profile for the third entity, the third profile based on a third audience associated with the third entity. The method includes determining a similarity index for the third entity with the first and second entities based on the first, second, and third profiles, the similarity index indicating the social fit of the third entity with the first and second entities.