Abstract: A marketing system is disclosed comprising a merchant server including means for providing a vendor website; a point of sale terminal in communication with the merchant server, the point of sale terminal for conducting a retail transaction with a customer; a tracking server in communication with the merchant server, the tracking server for acquiring customer statistics and providing the customer statistics to the merchant server; and an internet-ready device in communication with a marketing system application disposed in the tracking server, the internet-ready device for utilizing a token received in the retail transaction.

Abstract: The present invention is a system of real-time tracking one or more transactions that includes a server system that generates one or more offers and allows the one or more offers entered into the server system to track performance of the entered one or more offers, a memory system, one or more customers that enter the one or more specific offer numbers into the server system and one or more customers. The system also includes one or more merchants, an administrator, a token generator that generates a plurality of tokens and a plurality of websites that include a customer website and a merchant website. The present invention also includes a method for real-time tracking one or more transactions.