Abstract: A method of facilitating customization of a software-implemented business process includes storing, within a mobile computing device, a subscription list of entities. The subscription list is defined by subscription metadata. Customized data is received. The customized data corresponds to the entities identified in the subscription list. The received customized metadata is stored on the mobile computing device.

Abstract: A method of facilitating customization of a software-implemented business process includes storing, within a mobile computing device, a subscription list of entities. The subscription list is defined by subscription metadata. Customized data is received. The customized data corresponds to the entities identified in the subscription list. The received customized metadata is stored on the mobile computing device.

Abstract: A method of facilitating customization of a software-implemented business process includes storing, within a mobile computing device, a subscription list of entities. The subscription list being defined by subscription metadata. Customized data is received. The customized data corresponds to the entities identified in the subscription list. The received customized metadata is stored on the mobile computing device.

Abstract: A method of facilitating customization of a software-implemented business process includes storing, within a mobile computing device, a subscription list of entities. The subscription list being defined by subscription metadata. Customized data is received. The customized data corresponds to the entities identified in the subscription list. The received customized metadata is stored on the mobile computing device.

Abstract: In a method of customizing a software-implemented business process on a mobile computing device, customized metadata defining customizations of the business process are provided. Next, the metadata is deployed to the mobile computing device and stored in a data store of the mobile computing device. The customizations defined by the metadata are then applied to the software-implemented business process.

Abstract: Described is a technology by which a virtual location marker (e.g., virtual pushpin or similar placeholder) is determined from the results of a query, in which the virtual location marker corresponds to a first coordinate set (e.g., a latitude, longitude and/or altitude of a business location) to represent a point on a map. Various static and dynamic data may be used to select a result deemed most desirable from among multiple query results. The virtual location marker may be output, e.g., plotted on a map and/or used to provide audio directions. Upon detecting a state change, such as a change in current location, and/or a change in direction, speed, time, a start location or an end destination, the virtual location marker may be automatically re-determined, including changing the virtual location marker to correspond to a second, different coordinate set now deemed most desirable in view of the state change.