Abstract: A method comprises, for a first instance of user engagement with a content provider, and at a first entity within a service provider network, receiving a first message comprising a first ID associated with the provision of content from the content provider; identifying the subscriber and determining an identifier for the subscriber; and transmitting the identifier for the subscriber and the first ID to a second entity. The first ID is stored in association with the identifier for the subscriber. This is repeated for a second instance based on the receipt of a second message comprising a second ID from the or another subscriber device of the subscriber. The second ID is stored with the subscriber identifier and thereby with the first ID. Information indicating the stored association is provided to the content provider, thereby to allow the content provider to associate the first instance with the second instance.

Abstract: Certain examples described herein make use of an intermediate network device (110) in a service provider network (104) to enable the modification of network requests to provide enhanced functionality. These examples use a rotating network identifier that is inserted into a network request that is receivable by a server device (108) located outside of the service provider network (104). An association between the network identifier and data originating from the service provider network may be effected via a mapping that exists for the predefined time period. In certain examples, a data broker (114) is introduced within the telecommunications network (100). The data broker (114) may be configured based on the aforementioned mapping between the network identifier and data originating from the service provider network. The data broker is adapted to use the mapping to provide data to the server device (108).

Abstract: Certain examples described herein make use of an intermediate network device (110) in a service provider network (104) to enable the modification of network requests to provide enhanced functionality. These examples use a rotating network identifier that is inserted into a network request that is receivable by a server device (108) located outside of the service provider network (104). An association between the network identifier and data originating from the service provider network may be effected via a mapping that exists for the predefined time period. In certain examples, a data broker (114) is introduced within the telecommunications network (100). The data broker (114) may be configured based on the aforementioned mapping between the network identifier and data originating from the service provider network. The data broker is adapted to use the mapping to provide data to the server device (108).