Abstract: Embodiments of the invention are directed to apparatus, methods, and computer program products for using a preferred rewards program. In some embodiments, the apparatus is configured to receive information associated with a user's financial institution account on the last day of a current month, wherein the information comprises a monthly asset balance; determine an average asset balance based on generating an average monthly asset balance for at least two months prior to the current month; categorize the user, based on the average asset balance, to determine which of a plurality of status levels is applicable to the user, wherein the plurality of status levels is based on an asset balance range; identify an existing payment card associated with the user; and apply a benefit associated with the categorized status level to the user's existing payment card.