Patents by Inventor Tara DING

Tara DING has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Systems and methods for suggesting creative types for online content items to an advertiser
    Publication number: 20200090230
    Abstract: A computer-implemented method for generating creative type suggestions for an online content provider is provided. The method uses a computing device including a processor and a memory. The method includes training a first model with historical information including one or more of (i) serving performance of online advertisements and (ii) advertiser information. The method also includes computing a preliminary creative type suggestion using at least the first model. The method further includes modifying the preliminary creative type suggestion based at least in part on past suggestion performance to generate a final creative type suggestion. The method also includes presenting the final creative type suggestion to the online content provider.
    Type: Application
    Filed: November 21, 2019
    Publication date: March 19, 2020
    Applicant: Google LLC
    Inventors: Yongtai Zhu, Tara Ding, Bassem Elkarablieh
  • Systems and methods for suggesting creative types for online content items to an advertiser
    Patent number: 10521832
    Abstract: A computer-implemented method for generating creative type suggestions for an online content provider is provided. The method uses a computing device including a processor and a memory. The method includes training a first model with historical information including one or more of (i) serving performance of online advertisements and (ii) advertiser information. The method also includes computing a preliminary creative type suggestion using at least the first model. The method further includes modifying the preliminary creative type suggestion based at least in part on past suggestion performance to generate a final creative type suggestion. The method also includes presenting the final creative type suggestion to the online content provider.
    Type: Grant
    Filed: July 1, 2014
    Date of Patent: December 31, 2019
    Assignee: Google LLC
    Inventors: Yongtai Zhu, Tara Ding, Bassem Elkarablieh
  • SYSTEMS AND METHODS FOR SUGGESTING CREATIVE TYPES FOR ONLINE CONTENT ITEMS TO AN ADVERTISER
    Publication number: 20170161794
    Abstract: A computer-implemented method for generating creative type suggestions for an online content provider is provided. The method uses a computing device including a processor and a memory. The method includes training a first model with historical information including one or more of (i) serving performance of online advertisements and (ii) advertiser information. The method also includes computing a preliminary creative type suggestion using at least the first model. The method further includes modifying the preliminary creative type suggestion based at least in part on past suggestion performance to generate a final creative type suggestion. The method also includes presenting the final creative type suggestion to the online content provider.
    Type: Application
    Filed: July 1, 2014
    Publication date: June 8, 2017
    Inventors: Yongtai ZHU, Tara DING, Bassem ELKARABLIEH