Abstract: Media organizations are riding the wave of technology to multiple distribution platforms, sales channels and business models, and into a world of cross-platform advertising. The interrelated functions of ad sales are managed as a single system if an organization is to maximize advertising revenue. How does an organization manage, value, and optimize ad sales inventory in an ecosystem that has multiple sales channels competing for the same overlapping inventory segments in a multi-platform distribution model? Many organizations have tried to solve this problem with teams of analysts and consultants. However, conflicting goals and siloed analysis lead these teams to failure. Artificial intelligence is better equipped to cope with the overwhelming complexities of these mixed business models. By making decisions with a holistic view of the business, artificial intelligence can drive increased revenues through optimized allocation, placement, and pricing strategies across sales channels.

Abstract: Embodiments of systems, program products, and methods to manage content and distribution of media are provided. An embodiment of a system, for example, can include a communication network for transmitting media files, a content management server having a processor and memory coupled to the processor, a database accessible to the processor of the content management server and including media files associated with metadata records, a plurality of content management developer computers to provide content management developers with online access over the communication network to the media files and associated metadata records to thereby edit the metadata records, a plurality of user computers accessible to the communication network to provide the users with access to the media files over the communication network to thereby view and edit at least portions of respective metadata records.

Abstract: Embodiments of systems, program products, and methods to enhance and more effectively manage media content are provided. An embodiment of a program product stored in a tangible computer medium, for example, can include instructions to perform the operation of providing an industry generic framework to thereby provide a content management program product adapted to define metadata related to media content and to manage content relationships. The instructions can also include those to perform the operations of providing a code generator adapted to generate program code for the industry generic framework, and providing a plurality of media industry specific core reusable modules adapted to provide a plurality of media industry specific functions to enhance digital file management and allow a plurality of media content management services to be performed.

Abstract: Embodiments of systems, program products, and methods to manage content and distribution of media are provided. An embodiment of a system, for example, can include a communication network for transmitting media files, a content management server having a processor and memory coupled to the processor, a database accessible to the processor of the content management server and including media files associated with metadata records, a plurality of content management developer computers to provide content management developers with online access over the communication network to the media files and associated metadata records to thereby edit the metadata records, a plurality of user computers accessible to the communication network to provide the users with access to the media files over the communication network to thereby view and edit at least portions of respective metadata records.

Abstract: Embodiments of systems, program products, and methods to enhance and more effectively manage media content are provided. An embodiment of a system, for example, can include a first preselected network framework defining a first network stage and a second preselected network framework responsive to the first network stage and defining a second network stage. The system can also include a code generator responsive to the second network stage to generate program code, a framework stage responsive to the code generator to establish a content management framework and defining a content search engine, a media content services core responsive to the content search engine to enhance digital file management and allow a plurality of media content management services to be performed, and a set of media content service modules each responsive to the media content services core to perform content management services to media.

Abstract: Embodiments of systems, program products, and methods to enhance and more effectively manage media content are provided. An embodiment of a method, for example, can include analyzing a user assigned role to allow access to specific data in a database in response to the user assigned role, capturing and storing metadata from multiple sources accessible by a plurality of different types of users, and tracking access to and changes in data in a database in response to user database access to thereby form transaction activity trails describing access and changed data to enhance digital file management and allow a plurality of media content management services to be performed.