Abstract: Systems, methods, and other embodiments associated with communications through a software platform are described herein. In an embodiment, a method for communicating with users across multiple communication channels from a single platform includes gathering data related to a first user; storing the gathered data; accessing the stored data to determine whether a message should be sent to the first user; accessing the stored data to determine what communication channel should be used to send the message to the first user; formatting the message for the determined communication channel; and sending the message to the first user through the determined communication channel.