Abstract: An infant bottle timer apparatus is set forth where an encircling indexed band is fixedly securable to an associated exterior surface of a baby bottle-type feeding implement. The timer apparatus includes a lowermost portion indexed consistent with the hours of the day and a pointer selectively manipulatable within an overlying integrally formed track for indication of a subsequent feeding timing event. The track includes a channel capturing a leaf spring. The leaf spring is secured to and cooperates with the pointer which is of a generally "H" shaped cross-sectional configuration. A first pair of legs of the "H" shaped pointer is ridable within the channel and frictionally securable within the channel in cooperation with the leaf spring. A further pair of legs of the "H" shaped pointer are oriented exteriorly of the channel for indication of a subsequent feeding event in cooperation with the indicator band.