Abstract: Objects of the invention is to provide an air freshner composition which has both excellent functional properties such as shrinkage with the passage of time, clear end point and the like and excellent visual decorativeness due to transparency and is used in a space where an offensive smell is generated, such as the interior of rooms including a toilet room, the interior of automobiles and the like. A transparent gelatin gel type air freshner composition is prepared from gelatin, a gelatin cross-linking agent, water, a perfume, a perfume solvent and a surface active agent as starting materials.