Abstract: A merchandise display stand that comprises a merchandise display base 11 having an approximately L shaped section and a merchandise submember 12 to be used with the merchandise display base 11 and having an L shaped section that is smaller than that of the merchandise display base 11, the merchandise display base 11 comprising an interior recess 13 having almost same shape as the merchandise display submember 12 into which the merchandise submember 12 is fit, a first transverse groove 115 arranged in the middle of a horizontal surface 117 of the interior recess 13, and a second transverse groove 114 arranged at the edge of the horizontal surface of the interior recess 13, wherein the merchandise display stand excels in rendition of the display that can accommodate various sizes and shapes of such display objects as fruit and vegetables, etc.