Abstract: A system, apparatus, method, and computer program product for providing adaptive soft key functionality for display devices are provided. The apparatus includes a processing element configured to provide for a display of a description of a first function of a soft key. The processing element is also configured to monitor interaction with the soft key and to reconfigure the soft key based on the interaction such that actuation of the soft key invokes a second function. The processing element further provides for a display of a description of the second function. In some cases, a display of advertising content may be provided based on the interaction, and the soft key may be configured to perform various functions related to the advertising content. The soft key may control the size and/or position of the advertising content, scroll through advertisements, and/or access websites and call phone numbers associated with the advertising content.

Abstract: An approach is provided for sharing rendered content that includes receiving a request for a content locket for a user. The content locket includes data indicating a content playlist associated with the user, and script for generating a message that requests an action related to the content indicated in the content playlist. The content locket is forwarded. In response to receiving the message generated by the script, the action related to the content is performed. The content locket can be embedded in a web page or passed in other messages, such as emails or instant messenger messages.