Abstract: A system and method for preparing and delivering media assets according to location is provided. A user may prepare, using a computing device, a media asset including images, text, video, audio, symbols, or other content, and specify one or more recipient(s) and a location for delivery. The media asset is then stored in a database, and made available to the recipient when the recipient's computing device arrives at the specified location. The delivery may be further controlled by setting time, date, and other parameters. Thus, a user may accomplish the targeted delivery of customized content according to a recipient's location and other desired characteristics. Alternatively, a media asset may be delivered to an anonymous group of recipients upon their reaching a specified location.