Abstract: A liquid or flowable cleansing composition is described that contains high levels of anionic and nonionic surfactants and that show a substantial increase in viscosity upon dilution with water. The cleansing composition also contains water soluble EO/PO block copolymer(s).

Abstract: The invention relates to both compositions comprising flat platy particles wherein the particles individually have deposition system (i.e., cationic polymers and anionic surfactant) on them.

Abstract: The invention discloses process for enhancing squeaky feel by reducing or eliminating surfactant micelles on dilution. The present invention focuses, for example, on the relationship between counter-ion (e.g., cation, preferably salt cation) and surfactant. Specifically, it has been found that enhancing the precipitation of counter-ion-surfactant complex helps reduce surfactant micellar concentration, reduce surface tension and lead to enhanced “squeaky” feel. The precipitation can in turn be promoted by enhancing surfactant counter-ion interaction, e.g., by increasing sensitivity of surfactant to counter-ion (e.g., by using long chain length hydrophobe group), and/or by preformulating additional counter-ion into the surfactant solution. Micellar structure can also be reduced or eliminated by co-blending of surfactant, using co-solvent and/or using surfactants of lower Krafft point.

Abstract: The invention discloses compositions with enhanced squeaky feel, when rinsed in water, defined by a region of a surfactant-cation phase diagram comprising surfactant-cation precipitate and/or surfactant monomer, but substantially no surfactant micelle. The present invention focuses, for example, on the relationship between counter-ion (e.g., cation, preferably salt cation) and surfactant. Specifically, it has been found that enhancing the precipitation of counter-ion-surfactant complex helps reduce surfactant micellar concentration, enhance surface tension and lead to compositions with enhanced “squeaky” feel. The precipitation can in turn be promoted by enhancing surfactant counter-ion interaction, e.g., by increasing sensitivity of surfactant to counter-ion (e.g., by using long chain length hydrophobe group), and/or by preformulating additional counter-ion into the surfactant solution.

Abstract: The invention discloses bar compositions which are milder than soap but have squeaky feel or rinse associated with soap. This is accomplished by ensuring at least a certain portion (at least 1%), or all, of the soluble surfactant system is ion-sensitive. Further, soluble soap comprises less than 1% by wt. of bar, which helps produce a less alkaline pH bar while allowing squeaky feel to be produced.

Abstract: A composition in the form of an anhydrous emulsion having as a dispersed phase ascorbic acid dissolved in a nonaqueous polar organic solvent, and as the continous phase a nonaqueous nonpolar organic solvent, as well as a method for dissolving ascorbic acid.

Abstract: A composition in the form of an anhydrous emulsion having as a dispersed phase ascorbic acid dissolved in a nonaqueous polar organic solvent, and as the continous phase a nonaqueous nonpolar organic solvent, as well as a method for dissolving ascorbic acid.

Abstract: A composition in the form of an anhydrous emulsion having as a dispersed phase ascorbic acid dissolved in a nonaqueous polar organic solvent, and as the continous phase a nonaqueous nonpolar organic solvent, as well as a method for dissolving ascorbic acid.

Abstract: A nail strengthening composition comprising, by weight of the total composition:a) 0.1-60% by weight of a permeation/binding agent,b) 0.001-20% of a thio cross-linking agent,c) 0.001-20% of a chelating agent.

Abstract: A nail strengthening composition comprising, by weight of the total composition:a) 0.1-60% by weight of a permeation/binding agent,b) 0.001-20% of a thio cross-linking agent,c) 0.001-20% of a chelating agent.